by pace development group

the fabbrica project

Fabbrica is a transformative project informed by a heritage of making and manufacturing, anchoring Gore and Johnston Streets. The customisable 2 & 3 bedroom apartments and townhouses are now selling from $1.395M. Choose from two distinctive interior styles, curated by Winwood Mckenzie and Bergman & Co., and embrace a new model of living in this collaboration between architecture firm SJB and landscape architecture practice Acre.



A limited collection of townhouses run along Gore and Argyle Streets, some with their own private gated entrances. Generous in size with high concrete ceilings, each townhouse offers a double lock-up garage – a rarity for inner-city living – and enjoys seamless connectivity from indoor to outside with balconies or a courtyard.

Winwood Mckenzie townhouse living, dining and courtyard
Winwood Mckenzie townhouse living and kitchen
Winwood Mckenzie townhouse kitchen


Behind its doors, Fabbrica offers residents a choice between two transformative interior styles, each curated by an esteemed interior design firm. Explore the expansive and elevated Model A by Winwood Mckenzie, for integrated details like built-in sofas and fold-down beds, complemented by stainless steel and marble accents. Or opt for the open and opulent Model B by Bergman & Co., where unexpected bursts of granite and textural timber meet dressing tables and clever cocktail cabinets.


Model A

3 bed Winwood Mckenzie living room
3 bed Winwood Mckenzie terrace
2 bed Winwood Mckenzie living room
2 bed Winwood Mckenzie ensuite

Model B

3 bed Bergman & Co. living room
3 bed Bergman & Co. retreat
3 bed Bergman & Co. kitchen
2 bed Bergman & Co. ensuite


Once home to the Argyle Shirt Factory and Life Savers Confectionery Company, Fabbrica has innovation and creativity buttoned down. Award-winning architectural firm SJB has incorporated this industrial past into Fabbrica’s dynamic future with sustainable features as a standard. By harnessing the transformative power of communal environments, SJB creates spaces that continue to connect to the contextual fabric and character of Fitzroy.


Amenity & Rooftop

Above it all sits Fabbrica’s communal rooftop space with uncommon amenity. Expect elevated interiors by Winwood Mckenzie, including generous work-from-home zones and casual dining areas, as well as a kitchen, lounge, and private dining room. On the deck, raise sunset toasts and take in sweeping CBD-views accompanied by an emotive botanical palette by landscape architecture practice Acre.

Ground floor café/restaurant
Rooftop work-from-home zones
Roofdeck garden with city views


Immerse yourself in the buzz and bustle of Fitzroy without compromising on space, convenience, or adaptability. Everything from fine art to fine dining, parklands and pét-nat is simply a stroll, tram, or bike ride away. Only 4 minutes from the CBD and with a walk score of 96, make yourself at home in Melbourne’s most-coveted suburb.

display suite closing in July

369 Gore St, Fitzroy
Wed – Fri 12pm – 5pm
Sat & Sun 11am – 4pm



Example Work of Pace
pace development group
Developer & Builder

Pace has been building on the modern foundations of Melbourne for almost 30 years. With over 100 projects across Melbourne and a few awards along the way, we have a rich and proud history in the city we will always call home. And as an end-to-end developer with so much appreciation for the Melbourne way of life, we can genuinely say there's no other place in the world we'd rather be.

Example Work of SJB

SJB are leaders in the built environment, producing intelligent responses that engage, activate and serve those who use them. Building sustainability into their work, they deliver urban and design solutions that emerge from the places they are located and the needs of people whom they serve.

Example Work of Winwood Mckenzie
winwood mckenzie
interior designer a

Winwood Mckenzie is an award-winning Melbourne and Kyneton based architecture practice founded in 2011. They have extensive experience working on adaptive re-use projects, heritage renovations, multi-residential buildings, office fitouts, gallery spaces, and, experience in the development of strategic masterplans and feasibility studies.

bergman & co.
interior designer b

Bergman & Co. are renowned for their exciting design in many of Melbourne's most popular restaurants and bars. Working across hospitality, residential, commercial and retail projects, Bergman & Co's style is inspired by international travel, environmental consciousness and innovation.

Example Work of Acre
landscape architect

Acre is a landscape architecture practice with a focus on distinct environments tailored for individuals. Collaborative and inquisitive, Acre creates spaces that carefully combine monolithic, clean detailing with stylised wildness, placing equal emphasis on architecture and landscaping.

Example Work of Studio Ongarato
Studio Ongarato
Strategy & Branding

Studio Ongarato is an acclaimed multidisciplinary design studio renowned for elevating brands and experiences into transcendent new realms. For more than 25 years, the award-winning practice has challenged the conventions of branding, wayfinding and placemaking, drawing on a rigorous, strategic interrogation of brand and context.